Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in ...(展开全部)

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

At the top of his class at Harvard Law, he hadhis choice of the best in America. He made a deadlymistake. When Mitch McDeere signed on withBendini, Lambert & Locke of Memphis, he thought heand his beautiful wife, Abby, were on their way. Thefirm leased him a BMW, paid off his school loans,arranged a mortgage and hired him a decorator.Mitch McDeere should have remembered what hi...(展开全部)

At the top of his class at Harvard Law, he hadhis choice of the best in America. He made a deadlymistake. When Mitch McDeere signed on withBendini, Lambert & Locke of Memphis, he thought heand his beautiful wife, Abby, were on their way. Thefirm leased him a BMW, paid off his school loans,arranged a mortgage and hired him a decorator.Mitch McDeere should have remembered what hi...(展开全部)

When Mitchell McDeere qualified third in his class at Harvard, offers poured in from every law firm in America. The firm he chose was small, but-well respected. They were prepared to match, and then exceed Mitch's wildest dreams: eighty thousand a year, a BMW and a low-interest mortgage. Now the house, the car and the job are his. Then the nightmares begin: the secret files, th...(展开全部)

When Mitchell McDeere qualified third in his class at Harvard, offers poured in from every law firm in America. The firm he chose was small, but-well respected. They were prepared to match, and then exceed Mitch's wildest dreams: eighty thousand a year, a BMW and a low-interest mortgage. Now the house, the car and the job are his. Then the nightmares begin: the secret files, th...(展开全部)

Essays on nature from Pulitzer Prize-winning author Annie Dillard. "A book of great richness, beauty and power."-- "New York Times Book Review" "A book of great richness, beauty and power." "--New York Times Book Review"

In 1975 Annie Dillard took up residence on an island in Puget Sound in a wooded room furnished with "one enormous window, one cat, one spider and one person." For the next two years she asked herself questions about time, reality, sacrifice death, and the will of God. In Holy the Firm she writes about a moth consumed in a candle flame, about a seven-year-old girl burned in an...(展开全部)

米切尔是哈佛大学法律系的高材生，毕业后，加入了一个名不见经传、却又极端有钱的孟菲斯法律顾问公司。他不知道这家公司是由芝加哥黑手党操纵的，专在合法的外衣下，从事非法的偷税、漏税、走私等活动，联邦调查局一直想渗透其中。从此，他身不由己地卷入了联邦调查局与黑手党较量的漩涡里。 **** 汤姆·克鲁斯曾经主演过根据本书改编的同名电影。